Well, depending on which hemisphere you’re standing in, at least. We arbitrarily set this idea that north = up in most depictions of the globe, but we could just as easily make Antarctica the top of the world and everything rotates the other way.

The reason why clockwise is what it is, is because sundials were first used to tell time in the northern hemisphere, where the shadows move clockwise. If it was in the southern hemisphere, they’d have moved counterclockwise (which would be clockwise).