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In this hypothetical, many people will view Amazon as unreliable for future purchases after their deliveries didn’t show up in time.
For non-subscribers, Amazon shows a “3-5 day delivery” margin, with a warning that it “may not get delivered by Christmas”… and right next to it, the “1 day delivery” option if you subscribe.
They still under-promise and over-deliver anyway; right now I was expecting an order to arrive next Tuesday, but just got it on a Sunday afternoon.
I don’t think you’re following the hypothetical being presented.