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Who are they profiting off of? I have never clicked an ad in my entire life.
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Do they though? I don’t know a single person that has ever clicked on an ad. I know, sample size of one, but it just seems so basic to know not to click on them. Maybe those people really do exist. Sigh
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I have no idea how they make money, it never made sense to me. It still blows my mind to think there are that many people that click on ads, I just have a really hard time believing it still.
Some of the ads are charged by CPM (cost per 1000 impressions), meaning Google get paid just because people see the ads. That’s similar to how ads in traditional media are billed - TV, billboards, newspapers, etc.
Not all ads use CPM though. Some use CPC (cost per click) and some use CPA (cost per action).
