deleted by creator
i mean, they are on Facebook too. If you are a journalist or a publication, you have to go to where the people are to spread the word about your articles, even if the people are on a platform you do not like. I’ve had mixed feelings about this lately with regards to X (a neo-nazi platform) and artists that continue to use that platform. But at the end of the day, unless you are a large organization with lots of influence, you need to be on social media to survive.
They’re not posting to Facebook because they need to. From the article:
The silver lining here is that Facebook was already increasingly a waste of our time. The only reason we’re able to share our stories via our official Facebook page is that we’ve fully automated that process, because it is not actually worth our time to post our stories there organically. Since before we started 404 Media, we knew there was very little chance that Facebook would help us reach people, grow our audience, and make the case that people should support our journalism, so in a way we lost nothing because there’s nothing to lose.
Fair point. Evidently I didn’t read 100% of the article.
deleted by creator
sure, but what is 404 Media supposed to do about that? If they stopped sharing their stories on these services, they would have no way to reach new audiences, and so they would slowly start dying off. You could argue that a larger publication like NYT could certainly take a stand like this, but traditional media isn’t exactly in a strong position right now. Decentralized platforms are useless to these publications if nobody is using them.
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They do that, too. They’re on Mastodon as well. They’re just doing POSSE. These social media platforms are basically just where they advertise their articles and sometimes get tips for new stories from readers. That’s outside of how they use them for investigating stories about those platforms.
