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I work in pro AV and so many companies do this. Wow, you say LOSSLESS video on a valens chip? Oh, you’ve never actually done a side-by-side conparison, have you…
Extron differentiates between lossless and “visually lossless” which I appreciate.
Transparent or indistinguishable lossy compression are other common terms
I’m perfectly OK with those, too.