Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.
It’s cheese!!!
I knew this was how Bill Gates would get us. Through our spaghetti and meatballs.
They found our one weakness.
Sure why not? Add to the delicious medley of microplastics and persistent organic pollutants, what could go wrong!
TIL that counterfeit fucking cheese is a thing.
Well one wheel of the cheese costs $1000
Lol, cheese DRM. Just when I thought more DRM was impossible.
The COVID vaccines were a distraction; this is where the chips are really going
Great, now I can scan my poop.
Why are they not using those nanotech microchip trackers that are small enough to fit in a vaccine, and that can communicate with a satellite without any need for a radio or battery?
Those chips are only good for mind control
The cheese is ruined when they make it magnetic, of course
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They make counterfeit Rolex so good, you need an expert and a microscope to tell the difference. Why not cheese.
It’s almost like luxury goods are a scam and purely for bragging rights of having the brand, and not that the actual object is unique or the best!
You really don’t want to buy counterfeit food.
One of the biggest reasons for avoiding counterfeit food is the higher risk of contaminants.
Semiconductors are a pretty serious contaminant.
Could you please elaborate on that
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My friend, it’s food. You put into your body. Do you really need to ask why it’s a huge breach of trust?
But putting microchips in your body is ok? Seems to me the counterfeit cheese is now better for me.
I see your point, but both wheels are questionable in different ways.
Making your own product worse to own the counterfeiters.
This is like complaining that they changed the ink to print the labels with.
Its what the gaming and film industry have done for decades
I would rather buy the cointerfeit version of this cheese if that comes without microchips
Probably to protect the “brand” at places that actually care about advertising what kind of cheese they have
its funny that some ppl are paranoid that bill gates is trying to microchip them with a vaccine when they probably already have been by the fucking itailians
Pecorino Romano is better anyways
Romano and Parm are not competitors. You would not make a Caeser salad with Romano. I mean you could, but the food gods will smite you.
Agreed. We can enjoy both cheeses but don’t put Pecorino on a Caesar. Love Pecorino.
Hold up…
There is counterfeit cheese?
And olive oil and cigarettes and… Anything else really.
Thank China for that.
Cheese that is cheaper and just as tasty as the original? Thank you china!
With a few sparkles of deplorable work conditions on top, delicious!
Don’t forget the melamine.
EU has lots of protected origin products.
Have you not tried Velveeta?
Yea, many swiss brands have problems protecting their IP in America. Just recently Emmentaler lost its IP there, because Emmentaler describes a sort of cheese which is like our Swiss Emmentaler in America vs here in Switzerland only cheese from the Emmental is allowed to be called a Emmentaler.
Also for the Gruyère cheese it was recently announced the US will ignore Switzerland’s claims. That despite the fact Gruyère and Emmentaler are traditionally made with raw milk, something that’s illegal in the US.
It’s ridiculous that while we can’t protect our cheese in America they just successfully protect pictures of any apple (even real ones) here in Switzerland… Well, luckily only in connection with technology, but yea REAL Apples…
Wait till you find out about fake eggs (etc) in china
It’s not Parmigiana-Reggiano if it doesn’t come from the Parmigiana-Reggiano region of France. Everything else is just sparkling cheese.
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It’s Italian. Parma and Reggio are two Italian cities.
That doesn’t sound right. Are you sure it’s not just all Italian France?
I am Italian and am pretty sure.
https://www.parmigianoreggiano.com/
Even though somehow more people agree with you than with me, proving the point that it’s important to defend the trademark.
You’re not crazy, I was just fucking around. People aren’t agreeing with me, they recognize I’m joking, and they are probably downvoting you because you responded as though I was being serious.
There’s an old reference that Champagne isn’t Champagne unless it comes from the Champagne region of France. Otherwise it’s sparkling wine. It’s become a meme (although the joke predates the popular use of the term “meme”) to say X isn’t X unless yadda yadda sparkling Y. I left the bit about it being from France because I thought it would be funny to be confidently incorrect about that, like all of Europe is French.
I really didn’t know how much Italian cheese is known abroad. Usually the French specialties are more famous.
He was joking lol, he was talking about it like how people talk about champaign and sparkling wine 🤣
How would we know you are really Italian without scanning your microchip?
Woosh
Swiss cheese seems like it literally is sparkling cheese. The holes are the carbonation! 🤣
🤓
Ackshually…
The holes in the swiss cheese is due to contaminants and they’ve formalised the process because it turned out that their cleanliness standards removed too many contaminants.
(Sorry, I’m also a hit at parties)
Oh yes daddy, talk dirty cheese facts to me.
Beautiful
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You know, just FYI: Vermont white cheddar is “American cheese.” It’s not just Kraft singles.
The chips use blockchain technology and trace the wheel of cheese back to where the milk that was used came from.
Cryptobros, Unite! We finally found a way for blockchain tech to be relevant for more than just ransomware! We authenticate cheese!
Someone’s gonna make a ton of money on CheeseCoin
I don’t know, can you make a JPEG of the cheese wheel and then put the hyperlink on the blockchain? Maybe make it so I can import the cheese in a shitty MMO that nobody actually wants to play?
It probably is, for ants
Blockchain is also good for solving the Ship of Theseus problem. You can encode the entire history of the object into the object.
Blockchain has many cool uses and none of them are currency.
I mean, the ship of Theseus isn’t a problem, nor is there a solution, but I get the joke anyway :)
There was a joke in there?
There was a joke in there?
I thought there must be, otherwise it would be a deep misunderstanding of what the ship of Theseus is
Blockchain =/= crypto
Crypto uses blockchain, but blockchain is just a different type of database that generally tracks data through a decentralized network. It has a lot of real uses beyond crypto like identity verification, transcript/records management management, and iot data sharing. It’s nothing that can’t be done in a centralized manner, it’s just a different way of going about it that, in some cases, is much more secure and/or much more easily accessible.
It’s nothing that can’t be done in a centralized manner,
and thats the main problem with basically all blockchain related solutions, theres pretty much always a centralized alternative thats more efficient
and much more… centralized? But let’s also just ignore the part where it’s described as generally more secure as well.
and much more… centralized?
it being centralized dosent mean its bad. theres also the fact that many processes are centralized by the nature of how they work.
it’s described as generally more secure as well.
why would that be?
The cheese makers are not concerned about decentralization. Presumably they trust themselves, because they are the only ones trusted to write to the database. If they are the only ones allowed to put something on the chain, it’s a central database, regardless of how many computers/places they run it on.
Blockchain is not magically more secure than any other equivalent cryptographic solution.
Most commercial non-crypto blockchains I’ve seen only have a couple of nodes connected, usually held by a single entity. In these cases it’s no less centralised than any alternative write-only DB.
What corporation which validates their supply chain for authenticity is not already centralized? It literally makes no sense when the official manufacturer and logistics partners are all known, at that point you may at best want “transparency logs” but not blockchains. They’re not even intended to stay authenticated on a second hand market, so there’s no need to be able to keep tracking their movements after first sale
Not really putting them “into” their cheese, just the labels that bind with their outer casing of the cheese wheel. Still neat.
They are being placed on the casein label, a food-safe label commonly used in cheese production, which is placed on the cheese wheel.
Except it is very common to boil cheese rind for broth. And prolonged exposure high temperatures tend to break down pollutants into even more reactive forms as well as draw them out into solution. Worse if it’s in like a commercial steam oven or pressure cooker that can get much higher than 100 C, you know, like many professional restaurants make a point of using.
I doubt it will be that easy to identify and scrape off, because that would defeat the point, probably hidden deep within the layers. It says it can’t be read remotely so very unlikely it’s just an off the shelf RFID sticker you can easily see and peel off. I also doubt a lot of people will know it’s there and that it needs to be removed in the first place, or they’ll take their word for it that it’s edible even though they are absolutely in no position to make that claim and have definitely not done the rigorous medical research/testing to actually justify a claim like that.
Okay…
That still begs the question, why are they considered edible? Are people eating the labels? 🤔
Yes. Casein is milk protein. I buy a lot of aged cheese and sometimes I’m lazy cutting it up and leave some casein on.
Interesting. So how long before you become an official scannable wheel of cheese? 🤔
Could he claim to officially identify as a parmigiano reggiano cheese?
Not sure, we should cut him open and taste to confirm.
Probably because otherwise people would be like “yOuRe PuTtInG mEtAl IN mY cHEeSe”
Even if it’s just the size of a grain of sand, I don’t want to worry about biting down on that.
I mean… yeah. That is a very reasonable concern.
I guess in that case I should probably seek out the counterfeit versions of it since they’re now apparently better than the originals.
What?
Who wants to eat a microchip?
Where in the article did it mention that the counterfeit versions are better than the originals? I didn’t see a comparison of quality at all (maybe I missed it?).
I think it’s more than the counterfeit versions have gotten so good and/or cheap that the genuine manufacturers feel the need to compete by placing microchips in their cheese rather than improve their own or bring down the price.
Counterfit parm is trash. Not even close to authentic parm.
rather than improve their own or bring down the price
Improve it how? Authentic parm is in ultra-high demand BECAUSE IT’S SO GOOD. The price is due to the demand. They can’t make it fast enough. Why would they lower the price when they are already selling all they make? You lower the price when people aren’t buying.
You’re talking about market economics on a site full of tankies.
Well the counterfeit versions don’t have microchips in them.
Neither does this cheese, if you read the article the microchips are in the casing
And if you read the article, it says the chips are edible. The casing in edible and is frequently eaten. The casing is milk protein.
