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Because the backslash is an escape character:
¯\_(ツ)_/¯
-> ¯_(ツ)_/¯¯\\_(ツ)_/¯
-> ¯\(ツ)/¯¯\\\_(ツ)_/¯
-> ¯\_(ツ)_/¯
Explanation:
- the backslash is used to escape the underscore.
- the first backslash escapes the second backslash, so it’s shown as a backslash. The pair of underscores is used to display the characters between in italics
- both the backslash and the first underscore are escaped, everything finally works
( ͡° ͜ʖ ͡°)